Hyperlocal News App Teams Up With Yelp To Provide Viewers Restaurant Reviews
Local Now is tapping into the website's wealth of content to round out its customized offerings and help users make dining decisions
View ArticlePSFK Introduces The Pioneers of Humanability
With our partner Verizon, PSFK is proud to present the people, organizations and companies that are building the future, finding innovative uses for technology to do more new and do more good
View ArticleHow Brands Are Motivating Consumers By Gamifying Health And Wellness
From allowing users to earn cryptocurrency for their workouts to exchanging customers' health and activity data for discounts, brands are finding dynamic and engaging ways to keep their customers on...
View ArticleHow Brands Are Providing Streamlined In-Store Shopping
Implementing digital activations like kiosks, retailers are making it easier for consumers to browse and pick up their items, forgoing the need for sales associate aid and simplifying the consumer...
View ArticleHow Brands Are Forming Deeper Connections By Providing Concierge-Style Service
From sleep coaches to personalized makeup consultations, retailers are focusing on offering consumers personalized experiences that help drive brand value
View ArticlePioneer Of Humanability: Ran Harnevo
In an interview with PSFK, working in collaboration with Verizon, Ran Harnevo discusses how he is using technology for good with his work for Homeis
View ArticleInterview: How A Baby Skincare Brand Enables Quality, Transparency And...
In this interview, MADE OF's founder shares their process for creating natural skincare offerings that appeal to health and environmentally-conscious consumers
View ArticleInterview: How To Build A Cult Beverage Brand Into A Market Leader
In this interview, Vita Coco's executive vice president of global brand strategy and development discusses how the brand's entrepreneurial environment and strategy are enabling the coconut-centric...
View Article[New report] The New Gifting Experience
This research paper explores how retailers are reinventing the wishlist/gift registry, turning gifting into a more personalized and seamless experience. In addition to the traditional gifts associated...
View ArticlePioneer Of Humanability: Sixto Cancel
In an interview with PSFK, working in collaboration with Verizon, Sixto Cancel discusses how he is using technology for good with his work for Think of Us
View ArticleHow Grocers Can Leverage Holidays & Occasions To Foster Deep Consumer...
Consumers still prefer to shop at physical grocery retailers, compared to their online competitors, and as PSFK Strategist Conner Dial communicated to Progressive Grocer, this retail channel can...
View Article[New report] Elevating In-Store Experience With Digital Touchpoints
This research paper explores how retailers are leveraging interactive digital touchpoints to reinvent the product discovery and checkout process and enable customers to have more seamless, informed...
View ArticleOp-Ed: How Building A Better Brand Might Just Change The World
Founder and CEO of NYC-based marketing agency Renegade, Drew Neisser explains how brands can take inspiration from two speakers at PSFK's CX Conference who marshal the potential to improve the world as...
View ArticlePSFK Tracker Reviews Most Innovative Retailers Across Sectors
Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations
View ArticleHow Retailers Are Creating Personalized Experiences With Customer Data
To personalize consumer experiences, retailers are creating activations at their physical retail locations to better understand their pain points and provide them with custom-tailored solutions and...
View ArticleHow One-To-One Service Is Improving The Digital Retail Experience
From access to 24/7 tech support to live chat with in-store associates, retailers are focusing on providing personal service and aid for customers, retaining a human element in a virtual world
View ArticleOp-Ed: The Marketing Potential Of Boomers And Un-Money
Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved...
View ArticleInterview: How A DTC Skincare Brand Builds Consumer Routines Using Customer...
Panacea's founder Terry Lee speaks about how he created a luxury DTC clean beauty brand that uses customer insights to build a gender-agnostic, tightly-curated, three-product skincare collection
View ArticleHow Brands Are Utilizing Augmented Reality To Build Consumer Engagement
From photo-realistic makeup simulation to AR sunglasses trial, both luxury and discount retailers are integrating digital mirrors into their brick and mortar locations to improve the IRL experience
View ArticleHow Human-Centered Designs Can Foster Relationships And Engage Consumers
From incorporating high-tech interactive displays to hosting networking and children's events, retailers are putting their efforts into creating welcoming store spaces that put human needs and desires...
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